The algorithms are so sophisticated, they can even read my continually changing mood and interests. Combined with their intimate knowledge of my life history (age, sex,
politics, geographic region, religion, ethnicity, education, employment, hobbies, habits, income, purchases, world views, etc.), they add that to their human-behavioural programming, to offer me not only what I'm interested in now, but whatever will statistically
and predictively capture MORE of my interest tomorrow.